Dublin – Ireland + 353 86 026 xx xx
PROFESSIONAL EXPERIENCE – Enric RODRIGUEZ
Jan 2013 until now – Board Member at Moqu Adv. PPC Director Performance Advertising, ItaliaOnline Group (Dublin)
Responsibility: Grow revenues and profits for worldwide web properties by managing a team of 12 people and implementing the PPC strategy for 9 products.
Project followed: Creation of branding campaign, Promotion of an smartphone application, Implementation of subscription program, Creation and promotion of Supereva’s Facebook page and blog, SEO.
Missions: Brief, Creation of functional specifications, Website test environment, Brief of the creative and production teams, Client and Partners Relationship, Project management, International coordination, CRM
Results: Overachievement of the targets for 2013, 2014 and 2015
May 2011 to Dec 2012 – Head of PPC team & Country Manager, Dada Group (Dublin, Ireland)
Responsibility: Opening the first office in Ireland and leading the Performance Advertising team. Collaborating with internal and external teams to generate adv campaigns, analyze
performance and effectiveness against lead targets.
Missions: Recruitment, PPC Strategic plan, Team management (+10), Partnership relationship, Coordination, Coaching, Analyses, Market research, Forecasting, Planning
Results: Consolidated office in Ireland and overachievement of targets with annual records for 2011 and 2012
Jan 2011 to May 2011 – Online Marketing Manager, Dada Group (Dublin, Ireland)
Responsibility: Establishing operations in Ireland for the Performance Advertising Division
Start-Up business. Online Marketing activities in order to promote our web properties
worldwide and finding new partners and clients.
Missions: Recruitment of a new team, PPC Strategic plan, Team management, Partnership relations, Coordination, Coaching, Analyses, Market research, Forecasting, Planning
Results: Traffic in our web properties up from less than 1M uv/m to more than 40M by the end of the year.
Jul 2010 to Jan 2011 – Iberican & South American Market Manager, Populis (Dublin, Ireland)
European media company specialized in the content production and monetization of its products
Responsibility: Grow revenues and profits for the Spanish market managing a team of 5 people and exploiting all monetization opportunities for the Spanish products
Missions: Recruitment, Team management (+5), Coordination, Coaching, Training, Market research, Analyses, Forecasting, Planning, Partnership relations, Campaign management
Results: Annual record of revenues and profits in 2010 for the Spanish market: +10M€ revenue.
Jan 2010 to Jul 2010 – Senior SEM Specialist, Goadv-Populis (Dublin, Ireland)
Responsibility: Grow revenues and profits for the Spanish market leading a team of 3 people
Missions: PPC Campaign management, Recruitment, Team management (+3), Coordination, Coaching, Training, Market research, Analyses, Forecasting, Planning, Partnership relations, Reporting, Tool creation on Excel
Results: Overachievement of the quarterly targets all 2010. Innovator of the year’s Award.
Feb 2009 to Dec 2009 – SEM Specialist, Goadv-Populis (Dublin, Ireland)
Responsibility: Optimize the products visibility thanks to PPC campaigns (Short head
and long tails on Adwords, Yahoo and Microsoft.
Missions: PPC Campaign management, Training, Analyses, Reporting, Market research
Results: Overachievement of the targets in 2009-2010
Jan 2005 to May 2008 – Draftman and Assistant Director, Ortea de Servicios S.A. (Barcelona, Spain)
Largest cadastral map company in Spain which works directly with the national and regionals Public Administrations
Responsibility: Managing and coordinating the technical team and the administration team
Missions: Briefing to managing director, Team management (+25), Creation of functional specifications, Client Relationship, Project management.
Jun 2003 to Jan 2005 – Sales Manager, Cobra Instalaciones y Servicios S.A. (Barcelona, Spain)
Cobra is present in over 45 countries and offers a wide range of services to individuals and large corporations.
Responsibility: Manage a team of 2 sales engineers in order to maximize sales of heating systems for commercial premises and private properties
Missions: Briefing to Sales Director, partnership relations, team management (+2), coordination with other teams – Engineers and telemarketing.
Sept 2002 to Jun 2003 – Sales Engineer, Cobra Instalaciones y Servicios S.A. (Barcelona, Spain)
Responsibility: Selling heating systems and gas installations to private properties.
Missions: Briefing to Area manager, coordination with telemarketing, provide with estimates for gas installations and heating systems to customers.
Results: Several “Seller of the month” awards.
2011-2013 MBA in ESERP Business School (Barcelona, Spain)
- Specialization: Leadership – 1st of the MBA promotion with 9.3/10
- Awards: 2 Dr Edward Awards:
- In merit of achieving Best Academic record 2012-2013
- In merit to the Final Project.
Additional Essays for specialization from International Universities:
- Managing Different Cultures in the 21st Century – Staffordshire University
- Shaping Leadership for sustainable work and FM – Maastricht School of Management
- Leadership Development & Team Leadership – ECS Paris (European Communication School)
- East Asian Business Culture – University of Applied Sciences Schmalkalden
- Google Advertising Fundamentals
- Search Advertising Advance (GAP)
- Display Advertising Advance (GAP)
- Reporting & Analysis Advanced (GAP)
- Google Mobile App Analytics Certificate
- Ecommerce Analytics Course
- Spanish: Mother tongue
- Catalan: Mother tongue
- English: Fluent
- Italian: Basic knowledge
Founder of Non Profit Projects:
Animales-perdidos.org: Platform where any person can publish whether they lost or found an animal.
- +11K Unique visitors per month
- Facebook page with 3.3k fans: facebook.com/animalesperdidos
- Twitter account with 1.3k followers: twitter.com/AnimalPerdidos
Digitalrescues.org: New project that will be fully operational in the coming weeks/months. Whiting Digital Rescues we will be giving support to non profit animal associations that need help to expand visibility online – 100% free of charge. Support will be, but not limited to, Social Networks, website creation and Online Marketing.
Hobbies Online Marketing, Fitness, Video and photo montage, Travel, Cooking